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Empowering Coffee &
Agriculture Ecosystems

Helping coffee, agriculture and food organisations build strong, customer-centric brands by navigating disruptive trends, adopting emerging technologies.

We combine empathy, research and long-term strategy to help your organisation thrive. By understanding your business, customers and communities, we uncover opportunities, shape compelling brand stories and implement sustainable, technology-driven solutions - creating lasting value across the entire food ecosystem.
Mountain Brewed Coffee
Wayanad Robusta, Single-Origin Excellence

Mountain Brewed Coffee (MBC) showcases Wayanad Robusta, a high-quality, Geographical Indication (GI)-tagged coffee from Kerala, India. Sourced exclusively from shade-grown, biodiversity-rich estates in Wayanad, this single-origin specialty coffee is recognised for its full body, intense aroma and subtle notes of chocolate and spice, offering a consistent, traceable flavour profile that reflects the region’s unique terroir.

Project Brief

To create a distinctive coffee brand that celebrates the heritage of GI-tagged Wayanad Robusta Coffee and positions Mountain Brewed Coffee as a name synonymous with Robusta Coffee in both domestic and international markets.

Start Date November 2023
Services Branding & Marketing Positioning
Industry Coffee
Client Ashwin Cheriyan, Wayanad
Supporting Mountain Brewed Coffee in
Phase 1
Foundation & Brand
Architecture

We built the foundation of Mountain Brewed Coffee by aligning the vision, analysing the origin and developing a cohesive brand strategy and identity.

01

The Vision & Insights

Collaborated with the founder to clarify the brand’s purpose and ambition and identified target consumers along with their expectations from a premium, single-origin robusta coffee.

  • Brand Purpose
  • Founder Vision
  • Understand Robusta Coffee
  • Identify Target Consumers
  • Consumer Needs Understanding
  • Map Key Stakeholders
02

Origin & Market Analysis

We conducted a detailed study of Wayanad Robusta Coffee to understand its heritage, cultivation, and quality attributes. This analysis, combined with market benchmarking and stakeholder insights, helped identify opportunities, gaps, and positioning strategies to build a differentiated, premium brand.

  • Study Cultivation & GI Status
  • Flavour Profile Insights
  • Coffee Board Associations
  • Competitor Benchmarking
  • Market Trends Analysis
  • Identify Opportunities & Gaps
03

Brand Strategy & Identity

Defined the brand’s positioning, narrative and visual language to create a cohesive, premium identity. This phase translated insights into a clear storytelling framework, design system and strategic assets for consistent communication across all touchpoints.

  • Brand Positioning Strategy
  • Brand Guidelines
  • Storytelling Framework
  • Visual Identity Design
  • Packaging & Content Strategy
  • Strategic Asset Creation

Aligning People, Partnerships and Purpose.

By connecting the right capabilities and opportunities, we enable brands to grow stronger and scale sustainably.
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Phase 2
Go-to-Market Strategy
& Growth

With the brand foundation in place, the focus shifted to activating the brand in the market through visual storytelling, digital platforms and strategic sales channels.

04

Brand Shoot & Visual Assets

Created high-quality visuals to represent the brand consistently across all touchpoints. Captured product, brewing moments, lifestyle, and texture imagery optimized for digital, retail, exhibitions, and export packaging.

  • Product & Brewing Photography
  • Lifestyle & Texture Imagery
  • Optimized for Digital, Retail, Exhibitions & Exports
05

Digital, Communication & Media Strategy

Extended the brand story to build awareness, engagement, and credibility. The strategy leveraged website development, social media promotions, digital marketing campaigns, media features, PR coverage, and founder’s personal branding to maximize reach and impact.

  • Website Development & Digital Presence
  • Social Media Promotions & Campaigns
  • Digital Marketing & E-commerce Initiatives
  • Media Features, PR Coverage & Founder Branding
06

Media Features & PR Outreach

Amplified brand visibility and credibility through targeted media coverage and strategic PR initiatives. Highlighted the brand story in reputed platforms like Better India to reach a wider audience.

  • Media Features in Better India
  • PR Campaigns & Outreach
  • Brand Storytelling & Thought Leadership
07

Export Connect & Market Linkages

Enabled international growth and trade partnerships by connecting the brand with exporters, distributors, and market stakeholders. Strengthened the brand’s presence across domestic and global markets.

  • Export Partnerships & Market Connect
  • Distributor & Stakeholder Collaboration
  • International Trade & Market Linkages
Clients feedback

Here is what our client have to say!

The best agency we have ever worked with! Their dedication to understanding our brand is unparalleled. They take the time and effort to truly grasp our vision. Their holistic approach has significantly uplifted our brand as a whole. Highly recommended!

Ashwin Cheriyan
Founder Mountain Brewed Coffee
Gallery Series of engaging social media creatives that bring the story of Mountain Brewed Coffee to life.
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+91 81690 13043
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