72 DPI – Building Brands & Connecting Ecosystems

Our Purpose

From Building Brands to Connecting Ecosystems

We don’t just market brands - we build ecosystems where every stakeholder benefits.

At 72 DPI, we help organisations build strong brands through clear strategy, thoughtful positioning and meaningful storytelling - creating a strong foundation for sustainable growth.

But strong brands need the right environment to thrive. That’s why we connect them to a curated ecosystem of partners, investors, creators and communities, where ideas evolve into collaborations and opportunities translate into measurable outcomes.

Where brands grow, partnerships thrive and every stakeholder benefits.

Explore Our Ecosystems

Our Approach – How We Work

Intentional. Transparent. Measurable

Brands don’t grow in isolation. They scale when vision, people, and markets move in alignment.

At 72 DPI, we act as the strategic bridge — integrating brand, business, and growth into one structured Ecosystems built for scale.

Build the Brand

As a strategic marketing agency, we begin by understanding your vision, goals and market opportunities. We shape the right brand strategy, positioning and communication to create a strong foundation for growth.

Connect the Right Partners

Once the foundation is clear, we connect your brand with carefully selected partners, networks and opportunities within our ecosystem - ensuring every collaboration is purposeful and aligned with your goals.

Integrate & Grow Together

We bring strategy, marketing and partnerships together into a single growth engine. The result is transparent collaboration, measurable outcomes and mutual value creation for every stakeholder involved.

Trust

72 DPI doesn’t just connect layers. We align them to create measurable, scalable growth.

What We Do?

From Strategic Clarity to Ecosystem Impact

With over 10 years of experience in building brands, 72 DPI combines strategy, marketing and ecosystem partnerships to help organisations create credible brands and scale them sustainably.

Explore Our Services

Brand Strategy & Identity

We define your brand’s purpose, positioning and strategic direction, crafting identities that establish credibility and create a strong foundation for long-term growth.

Marketing & Storytelling

We design integrated marketing and storytelling experiences across digital, social, offline, packaging and immersive platforms - helping brands connect with audiences and build lasting visibility.

Ecosystems & Partner Engagement

We connect brands with our aligned partners, investors, collaborators and communities, unlocking opportunities that accelerate growth and foster lasting partnerships.

The Foundation of 72 DPI

Where Ideas Become Impact

At 72 DPI, we transform ideas into meaningful and measurable impact.

We partner with brands to turn vision into action, blending creativity, strategy and collaboration to deliver experiences that resonate, inspire and endure. More than marketing, we build integrated ecosystems where ideas, people and partnerships come together to unlock growth, amplify reach and drive lasting value.

Our mission is to empower ideas into tangible outcomes and create scalable, sustainable impact that leaves a real-world mark.

About Us

Mountain Brewed Coffee

Strengthening a GI-Tag Wayanad Robusta Coffee Brand

72 DPI crafted brand positioning, storytelling, and e-commerce strategy. We strengthened the founder’s LinkedIn presence, connected the brand to cafés, roasters, and international markets and activated events, exhibitions and media features like Better India to drive growth credibility and improved brand presence.

Odra Solar & Sustainable Power

Strategic Partnership & Collaboration

72 DPI collaborated with Odra Solar to build a unified growth Ecosystems. By shaping brand identity and crafting investor-ready narratives, we connected Odra Solar with corporate partners and essential stakeholders. The partnership covered online and offline initiatives, office branding, events, and compliance-aligned business processes, enabling the venture to scale with credibility, visibility, and operational excellence.

Kalinga Hospital

Integrated Branding & Media Strategy

Launching a high-profile hospital initiative demanded cohesive branding, media impact, and flawless execution. As Kalinga Hospital’s strategic partner, 72 DPI managed end-to-end solutions from concept to launch - including event management, media & PR, branding, content, social media, signage, and Chairman’s thought leadership featured in Forbes, Outlook, and international platforms.

INWEC Business Mela

Empowering Women Entrepreneurs

As strategic branding and marketing partner, 72 DPI led end-to-end execution - from concept design and event management to branding, media & PR, digital promotion, on-ground signage, and partnership connect. Every element was aligned to showcase women-led enterprises, ensure seamless engagement, and amplify visibility, making it an impactful platform for women entrepreneurs in Odisha & the first of its kind in India.

Trust at Every Step

Built on Trust. Driven by Impact.

At 72 DPI, transparency and integrity guide everything we do.

Every collaboration, connection and contribution is tracked, acknowledged and measured, so our partners can see real impact in action. With clear accountability and data-driven insights, we ensure that every step is reliable, meaningful and rewarding.

Growth Is Stronger When It’s Connected Across The Ecosystems

Strategic Alliances

Integrated partners across branding, media, healthcare, startups & institutions

Collaborative Initiatives Delivered

Co-created campaigns, platforms, and growth integrations

The best agency we have ever worked with! Their dedication to understanding our brand is unparalleled. They take the time and effort to truly grasp our vision. Their holistic approach has significantly uplifted our brand as a whole. Highly recommended!

Ashwin Cheriyan

Founder
Mountain Brewed Coffee

Ms. Sony Samal, the Co-Founder of the company has good knowledge and expertise in Brand Management. The strategies and the examples she shared during the webinar for our startups were helpful and highly appreciated by the participants

Praveen H J, CEO

AIC-CCRI-CED
Coffee Board of India

On behalf of all of us in the MACN and my own self, I hereby convey many sincere thanks and our deep appreciation to both of you, as well as to your entire team for the exemplary, quality and timely service delivery of the MACN-India e-dashboard framework.

Deepak Shetty

I.R.S.(Retd.)
Former Secretary to the Government of India and Director General of Shipping

Sony's ability to connect people, her unwavering determination and her impressive track record as a leader and entrepreneur make her a standout in any setting. I am grateful for the impact she has had on my professional journey and wish her continued success in all her endeavors.

Dr. Soumya Prakash Dalua

Risk, Compliance & ESG Leader

Nice presentation and excellent feedback received from the participants during the valued MDP session at the National seminar for MSMEs

Sri Pawan Kumar Gupta, IEDS

Jt. Director & HOO, MSME-DFO
Ministry of MSME, Govt. of India

Sony excels at building strategic partnerships and addressing client challenges with clarity and passion. Her unique blend of creativity, business acumen, and unwavering dedication makes her an exceptional leader poised to create meaningful impact. She is deeply committed to women empowerment and contributing to the community in a significant way.

Sumita Biswal

Associate Director
Cognizant

FAQs

Clarity Before We Build.

At 72 DPI, we believe structured growth begins with clarity. Below are answers to common questions about our philosophy, process, services, and Ecosystems-driven approach.

👋 Let's

What makes 72 DPI different from other agencies?

We don’t just run campaigns - we design Ecosystems where brand, strategy, capital, capability and visibility converge for measurable growth.

What industries does 72 DPI work with?

We work across sectors from healthcare and renewable energy to e-commerce, FMCG and lifestyle brands tailoring growth strategies to each Ecosystems.

What is 72 DPI’s Ecosystems approach?

We align three critical layers: internal stakeholders (teams, culture), external stakeholders (customers, investors, partners and market context (industry, trends, technology) to drive brand growth.

How does 72 DPI support brand visibility?

Through integrated solutions like positioning, storytelling, digital campaigns, media & PR, events, collaborations and global market connections.

Can 72 DPI help with international expansion?

Yes, we connect brands with global partners, marketplaces and investors while ensuring credibility and compliance across regions.

How long has 72 DPI been operating?

72 DPI has over a decade of experience, with 1,000+ businesses trusting us to deliver measurable brand and business growth.

Still Have Questions? Visit FAQ Page

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