72 DPI stands for 72 Dots Per Inch, a measure of clarity in design. For us, it represents strategic clarity in branding. The 7 symbolises a pathway - direction and leadership, while the 2 reflects partnership and connection. Together, they define our promise: Building Brands. Connecting Ecosystems.
Our interlocking circular logo represents brands and the Ecosystems they operate in, with the pathway element guiding growth at their intersection. The colour palette reinforces this balance “Deep Blue” for trust and strategy, and “Orange” for energy and innovation expressing a brand built on credibility and driven by momentum.
Co-founder | Creative & Technology Strategist
Amit Mandal and Sony Samal, Co-founders of 72 DPI, bring over 30 years of combined global experience in building purpose-driven, ecosystem-focused brands. Amit, a designer and technologist, transforms strategy into scalable, high-resolution brand experiences, while Sony, a seasoned brand strategist and visionary, brings founder-first thinking, strategic depth, and mentorship to create brands that resonate, align stakeholders, and deliver enduring impact. Together, they lead 72 DPI in crafting integrated brand ecosystems that thrive across markets and sectors.
Let's ConnectBrands don’t grow in isolation. They scale when vision, people, and markets move in alignment.
At 72 DPI, we act as the strategic bridge — integrating brand, business, and growth into one structured Ecosystems built for scale.
Founders. Teams. Culture.
We clarify purpose, define roles, and align stakeholders — ensuring the brand is consistently lived and delivered.
Customers. Investors. Partners.
We sharpen positioning and craft narratives that build trust, attract the right relationships, and strengthen market credibility.
Industry. Technology. Trends.
We decode shifts and position your brand to stay relevant, competitive, and future-ready.